Add Google Analytics To Website
In this blog, we will teach you how to add Google Analytics tracking straight into your WordPress website. You won’t need to have any coding or technical knowledge. All you’ll need is the next 10 minutes of your time!
If you want to view this tutorial in video format, the video can be found down below or just continue reading.
Let’s get started!
Create a Google Analytics Account
The first thing you will need to do is create a free account with Google Analytics. You can either search for it or click the link below to get started.
Once you visit the registration page, click “Sign up”. The first thing we will be asked is “What would you like to track?”- for this we can select “Website”. Next, you will need to enter an account name; this will be the name associated to the entire Google Analytics accounts. You can either enter your personal name, or the name of your business.
Enter Your Website Details
Now you will be asked to enter a “Website Name”; this is the name that will be associated to the current website you will be tracking. The reason why you are asked to provide a name here is because you are able to track multiple websites within one account and these are called “Properties”. So in the future, if you decide to create another property you will be able to distinguish between them. For a domain like www.google.com, we would recommend to use “Google” as the “Website Name”.
Next, you will be asked to enter your website domain. Do not paste in the “https://“ part of your website name. Only paste from “www” onward, so something like this “www.google.com”. Now you will need to select whether your website is using “http://“ or “https://“ from the drop down menu. If you are not sure, just visit your website to see if your domain has one or the other. If your website is not using the secure “https://“ connection, this can be a problem for your site to appear in google search.
However, this is something we would gladly help you with, just visit our contact page and let us know what you need help with.
Choose Your Website Industry
Continue by selecting the industry of your website. If you cannot find anything that suites your business, you can choose the last option “Other”. The next thing you can configure is your time zone. This is not very important and will not affect your website traffic results. However, it will change the time that you see the latest traffic updates. Here, we would suggest choosing your local time zone.
Google Data Sharing Setting
The final thing you will need to do before setting up your account is to select what data you would like to share with Google. We usually do not tick any options, but you can read through each one to see if you would benefit from sharing your data with them. Finally, you can click the blue “Get Tracking ID” button. Then accept their terms by ticking the check box and pressing the “I accept button”.
How to Add Google Analytics to WordPress
Great! We have now successfully created our account. You can head over to our website to install a free Google Analytics WordPress plugin. Begin by pressing “Plugins”, then press “Add New” and type ‘Google Analytics’ into the search bar. You should see a plugin called “Google Analytics Dashboard for WP (GADWP)” created by the author “ExactMetrics”. Press “Install Now”, then once that loads, a blue “Activate” button will appear, press it.
Authorizing Google Analytics to WordPress
After activating the plugin on the very left of your WordPress dashboard, you will see “Google Analytics”, click on the plugin name. Now we will need to authorize the plugin. This is very easy. All you need to do is press the “Authorize Plugin” button. Then, press the red “Get Access Code” and a new tab will be opened. You will need to sign in with the Google account you used to create your Google Analytics account. After signing in, press the blue “Allow” button and copy the code. Then paste it into the plugin and finally press “Save Access Code”
Where Can I See My Analytics?
Done! Now everything is successfully linked, but how can we see the data? If you head over to the main dashboard area by pressing “Dashboard” on the left, you will see a Google Analytics somewhere on the page. You can drag this widget all the way to the top to see it more clearly.
How to Add Google Analytics to WordPress
But there is still no traffic data?
When we first start, Google Analytics will need at least one day to start analyzing and displaying your traffic data. So if you have website visitors after 24 hours, you will see some results.
What Can I Do With This Plugin?
1. Choose a Time Frame
Firstly, you can change the time frame that your traffic is being displayed in. So if you only want to see the last 7 days, you click on the time drop-down menu and select 7 days. There are quite a few other time frames to choose from including; “Today”, “Yesterday”, “Last 7 Days”, “Last 14 Days”, “Last 30 Days”, “Last 90 Days”, “One Year” and “Three Years”. Another time frame you can choose is “Real-Time”; this allows you to see how many users are on your website in the current moment.
2. View Users vs Sessions vs Page Views
All of these stats refer to how many viewers are visiting your website, but in different ways. Let’s dive deeper. Think of a user as an individual person that can only count once. So even if this user (person) visits your site 100 times, they will still be counted as 1. On the other hand, 1 person can create 100 “Sessions” by re-visiting your website 100 times throughout a month. Lastly, “Page Views” shows you how many pages have been viewed. So if 1 person has had 10 sessions on your website, within those sessions they could have viewed 100 pages. Now we understand the foundational terms, we can understand everything else…
3. View Pages/Session
This means, per session (visit) how many pages are visitors viewing on average? If you only have 1 page on your website, this could never go above 1 because during a session viewers only have 1 page to visit. In general, the higher this number, the better because this shows users are enjoying your content.
4. View Session Duration
This means, per session (visit) how long are visitors staying on your website? The longer they stay, the better because this also shows that users are enjoying your content.
5. View Organic Search
The experts at OmniConvert defined this term really well…
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
So a visitor coming from a social media would not be considered as organic. This is because they were referred by a website whether that be Facebook or Twitter, and this is known as “referral traffic”. Basically they did not find you directly by searching.
6. View Time On Page
This is quite easy to understand; on average how long are you visitors staying on individual pages? So just because your session duration is long, does not mean your time on page is long. Maybe visitors are just jumping from one page to another very quickly, and if they are why? These are the questions you can begin to ask yourself.
7. View Bounce Rate
Bounce rate is a percentage value from 1-100. The higher the bounce rate, the more users are bouncing (leaving) as soon as they arrive to your website. Ideally, we would want this value to be as low as possible. Think about it – if visitors are leaving as soon as they arrive, this suggests that our website is not meeting their standards/expectations.
From our experience, a good average bounce rate to have is somewhere between 30%-60%. If you have 80%-90% or even more this is something you would need to fix as soon as possible. This is because a high bounce rate will make it much harder for you to rank high on google. Therefore, you won’t receive that desired organic traffic we talked about earlier. There could be many reasons as to why you have high bounce rate on your website. If you want help to lower this, visit our contact page to book a free consultation with us.
8. View Page Load Time
This shows on average how long your pages are taking to load for your visitors. The only way to improve this is to speed up your website and this is something extremely important. Visitors hate waiting long for pages to load! Would you want to wait 10 seconds for a single page to load? There are a few things that can be slowing your website down.
One – your web host may be slow, if this is the case it would be beneficial to move to a faster more established hosting company like SiteGround. We use SiteGround for all of our website projects and highly recommend them! Another big reason why your pages may be taking long to load is because you have very likely not optimized the elements on your pages such as images. If you need help with optimizing your website, feel free to contact us.
Thank You For Reading!
We hope you found this blog helpful and that you are now able to set up analytics on your own website! If you would like to get exclusive discounts on our paid services or to receive updates on whenever we release our regular blog posts, join our newsletter. We are genuinely against spamming and only want to connect with our valued viewers; plus you can leave whenever you’d like. You can also follow us on all of our other social medias like Minds for more exclusive content.